Standard policies weren’t built for what you’ve built. Your personal insurance program should reflect that.
Most affluent families are significantly underinsured — not because they skipped coverage, but because they’ve outgrown the policies that were built for them. A standard homeowners policy with a personal umbrella attached isn’t a high net worth insurance program. It’s a standard program with a higher limit.
The gap between those two things is where claims become catastrophic.
High net worth families carry a fundamentally different risk profile than the standard personal lines market is designed to address. Primary and secondary residences, high-value vehicles, collections, watercraft, domestic staff, trust structures, and significant personal liability exposure — each of these requires coverage that is purpose-built, not bolted on.
At Avanti Group, we run a Residential Risk Audit™ for clients whose personal assets require the same level of scrutiny as their businesses. We map your full personal balance sheet exposure, stress-test your current program against real scenarios, and make sure your coverage actually holds up when something goes wrong — not just on paper.
Who We Work With
We place personal insurance programs for high net worth individuals and families across Iowa and the Midwest, including:
- Business owners and entrepreneurs
- Corporate executives and C-suite professionals
- Physicians, attorneys, and professional firm partners
- Real estate investors with significant personal portfolios
- Multi-generational families managing inherited wealth
- Individuals with primary and secondary or vacation properties
- Families with significant collections, watercraft, or specialty vehicles
What a High Net Worth Program Actually Covers
A true high net worth insurance program is built from carriers and products that most standard agencies don’t have access to — including Chubb, PURE, AIG Private Client, and Vault. The difference isn’t just higher limits. It’s broader coverage forms, fewer exclusions, and claims service designed for complex losses.
The lines we evaluate and place include:
High Value Homeowners Purpose-built policies with guaranteed replacement cost — meaning if your home costs more to rebuild than your coverage limit, the carrier covers the difference. Standard policies don’t do that. Coverage extends to primary residences, secondary homes, vacation properties, and seasonal homes under a single coordinated program.
High Value Auto Agreed value coverage for luxury, exotic, and collector vehicles — meaning no depreciation, no negotiation, and no dispute at claim time. Coverage for newly acquired vehicles, rental reimbursement without a daily cap, and original manufacturer parts replacement are standard features on high net worth auto programs that don’t exist on standard policies.
Personal Umbrella / Excess Liability For high net worth families, a $1M umbrella is rarely adequate. Significant net worth, board positions, domestic employees, watercraft, and public profile all increase personal liability exposure materially. We evaluate your full liability picture and build an umbrella structure that actually reflects your risk — typically starting at $5M and scaling from there.
Collections and Valuables Fine art, jewelry, watches, wine, antiques, firearms, and other collectibles require scheduled coverage with agreed value and no deductible. Standard homeowners policies sublimit these categories severely — often to $2,500 for jewelry and $2,500 for firearms, regardless of actual value.
Watercraft and Recreational Vehicles Yachts, sailboats, personal watercraft, and recreational vehicles carry distinct liability and physical damage exposures that standard auto and homeowners policies exclude or severely restrict.
Domestic Staff and Household Employees If you employ housekeepers, nannies, estate managers, or other household staff, you have workers’ compensation obligations and employment practices liability exposure that standard personal policies do not address. Many families are unaware of this exposure until a claim arises.
Cyber, Identity Theft, and Fraud High net worth individuals are disproportionately targeted for wire fraud, social engineering, and identity theft. Personal cyber coverage provides fraud reimbursement, identity restoration services, and cyberbullying coverage that standard policies don’t include.Travel and Kidnap & Ransom For families who travel internationally or maintain a public profile, travel security and kidnap and ransom coverage provide crisis response, ransom reimbursement, and security consulting as part of a coordinated personal risk program.
What Most High Net Worth Programs Miss
Guaranteed replacement cost is not the same as extended replacement cost. Many policies that market themselves as “high value” still use extended replacement cost — which provides a buffer above your stated limit, but not unlimited coverage. If construction costs have risen significantly since your last appraisal, that buffer may not be enough. Guaranteed replacement cost policies eliminate this risk entirely.
Personal liability exposure grows with net worth — and most umbrellas don’t keep pace. Board positions, real estate holdings, watercraft, and social media presence all create personal liability exposure that most families never formally evaluate. A personal umbrella purchased five years ago may reflect a very different risk profile than the one that exists today.
Collections are almost always underinsured. The most common gap we find in high net worth personal programs is inadequate coverage for jewelry, art, wine, and other valuables. Items acquired over time rarely get added to a scheduled policy — and standard homeowners sublimits mean a significant loss is largely uncovered.
The personal balance sheet and the business balance sheet aren’t separate risks. For business owners, the largest uninsured exposures often live on the personal side — homes held in LLC structures, personal guarantees on business debt, and liability exposure that crosses between personal and business activity. We look at both together.
How to Get Started
High net worth personal insurance requires an advisor who understands the full picture of what you own, how it’s structured, and where the gaps are — not someone who runs a standard homeowners quote and adds an umbrella.
We start with a Residential Risk Audit™ — a structured review of your personal balance sheet exposure, your current coverage program, and the gaps between them. If you’re already working with us on your business risk, this is a natural extension of the same conversation.
Call our office or use the button below to schedule that conversation.